![]() "But statistically, analytically, there can only be one No. “We sell it a lot because people want to play in the best (conference), and every coach believes there conference is the best,” Baylor men’s basketball coach Scott Drew said. ![]() Its leaders believe the conference can become as deep with quality football teams as it has been in men's basketball The Big 12 is banking on top-to-bottom competitiveness to make up for a lack of marquee national brands in football. ![]() The Big 12 now appears positioned to be more stable than the Pac-1 2 and more dynamic and interesting on the football field than the Atlantic Coast Conference, which is locked into a media rights deal with ESPN through 2036. 3, though Yormark is not about to concede that. While the Big Ten and SEC use massive media rights deals to separate from their Power Five peers, the race is really to be No. While it seems as if the Big Ten is done - for now - building a West Coast wing, the Big 12 has tried to present itself as a viable option for Pac-12 schools that might find more long-term certainty appealing. The pending departures of Southern California and UCLA for the Big Ten have destabilized the Pac-12. ![]() “I think we’re very galvanized and I think maybe what happened last year galvanized the eight of us remaining even more so,” Kansas State athletic director Gene Taylor said.Īnd there is a chance the Big 12 could keep growing. They will expand the Big 12's geographic footprint and grow its customer base with huge student bodies. They bring recent success in football and men's basketball. Next year, BYU, Central Florida, Cincinnati and Houston will join the Big 12. The Big 12's flagship schools, the only ones to win national titles in the league's short history, will join the SEC by 2025. “Well, there was a lot of uncertainty,” Texas Tech athletic director Kirby Hocutt said, trying to be measured about what could have been a devastating blow. Texas A&M left, running away from Texas.Īnd then Texas and Oklahoma decided to leave, too, news that staggered the Big 12 in July 2021. Since it's creation in 1996 in an awkward and incomplete merger of the Big Eight and dying Southwest Conference, the Big 12's brand has largely been instability and dysfunction. “We all think we’re great marketers, and we all do what we do better than the next person, but at the end of the day nothing replaces winning,” Yormark said.Ī little more than a year ago the Big 12 seemed to be in danger, yet again, of being wiped out of major college sports. The 19th-ranked Jayhawks' remarkable rise out off decade-long doldrums under coach Lance Leipold has been one of the top stories of the season. That follows last weekend's thrilling TCU-Kansas game, which was the site of the most-watched episode of ESPN's “College GameDay” this season.įor the first time since 2007, both Kansas schools are ranked. This weekend's matchup of undefeated Big 12 teams has No. 22 Texas and Oklahoma, currently on a three-game losing streak, have been overshadowed as they prepare to head out the door to the Southeastern Conference after next season. Half of the conference's 10 schools are in the AP Top 25 this week, and the four highest ranked teams are all Big 12 members for the foreseeable future. ![]()
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